Bossa Nova

Bossa Nova Ups the “Ante-Oxidant” Power with Açai Pomegranate

r.copywriter — Tue, 19 Apr 2011 17:44:46 +0000

BOSSA NOVA UPS THE “ANTE-OXIDANT” POWER WITH AÇAI POMEGRANATE

Organic Açai Pomegranate Juice Beverage to Hit Shelves May 2011

CINCINNATI (April 18, 2011) – Bossa Nova, the Superfruit Company, today announced the introduction of Organic Açai Pomegranate to its line of superfruit juice beverages. With the addition of this new flavor, Bossa Nova Organic Açai Pomegranate ups the superfruit ante by combining two antioxidant powerhouses in one delicious beverage. The new beverage is available at select retailers in Boston with a gradual rollout in May 2011 to other markets.

“With Bossa Nova’s new Organic Açai Pomegranate, we are offering an exotically delicious way to reap the amazing antioxidant benefits of açai and pomegranate,” said Mark Ozimek, Bossa Nova brand manager. “Pomegranate juice is in high demand and Bossa Nova’s new blend provides a delicious balance between luscious, tropical açai and tart pomegranate flavor that consumers will love.”

While pomegranates have been cultivated throughout the Mediterranean and Middle East since ancient times, the superfruit has recently become a star in the United States. According to a 2011 consumer insights report from Mintel, pomegranates rank amongst the top five most popular fruit juice flavors among Americans.⁽¹⁾ In addition, one in three consumers specifically look for pomegranate when purchasing functional beverages.⁽²⁾

Emerging research about the potential health benefits of pomegranates has helped fuel the fruit’s growing popularity. Initial studies on pomegranates show that they are rich in polyphenols, which is a type of antioxidant.⁽³⁾

To ensure great taste and optimal nutrition, Bossa Nova uses açai berries that are picked by hand at the peak of ripeness. The organic berries are harvested from sustainably grown açai palm trees in the Brazilian Amazon rainforest. Bossa Nova strives to offer beverages with a minimum of ingredients and are lightly sweetened with organic agave nectar.

Look for Bossa Nova juice beverages in the refrigerated produce sections of major grocery retailers and the single-serve juice section of most natural food stores, specialty retailers and co-ops nationwide.

About Bossa Nova

The Bossa Nova Superfruit Juice Company researches, explores and delivers nature’s most potent superfruits. Headquartered in Cincinnati, OH, Bossa Nova introduced its antioxidant-rich açai juice in the North American market in 2005. In 2008, Bossa Nova broadened its product line to include 10 total superfruit flavors: Açai Original, Açai Blueberry, Açai Mango, Acerola Mango, Açai Passionfruit, Açai Raspberry, Acerola Red Peach, Mangosteen Passionfruit, Mangosteen Dragonfruit, and Goji Berry Tart Cherry. Beverages Holdings, LLC, acquired Bossa Nova in 2009, enabling the company to take advantage of its world class supply chain and manufacturing practices. Available in 10-oz. and 32-oz. bottles, Bossa Nova superfruit juice beverages are calorie-conscious and lightly sweetened with agave nectar. For more information, including where to purchase Bossa Nova products, please visit www.bossanovasuperfruits.com. Become a Facebook fan at www.facebook.com/BossaNova.

# # #

Media Contacts:

Eva Wong Mark Ozimek

Edelman Bossa Nova

415-486-3235 513-483-3379

eva.wong@edelman.com mark@bossausa.com

(1) Mintel. (2011, February) Juice and Juice Drinks: The Market – US – February 2011. Retrieved from Mintel: http://oxygen.mintel.com/index.html?logon&start=display&id=542964

(2) Mintel (2010, May) Functional Beverages – US. Retrieved from Mintel Oxygen: http://oxygen.mintel.com/sinatra/oxygen/display/id=482636

(3) American Journal of Clinical Nutrition (2005) Bioavailability and bioefficacy of polyphenols in humans. II. Review of 93 intervention studies. Retrieved from American Journal of Clinical Nutrition: http://www.ajcn.org/content/81/1/243S.full?sid=3200b36e-e231-47d9-861b-a25c636391b7

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We are now organic!

r.copywriter — Sun, 23 Jan 2011 02:39:55 +0000

All five varieties of Bossa Nova’s açai juice beverages received organic certification from Quality Assurance International (QAI) last month. The certified organic juices will hit store shelves early this year.

“Earning organic certification for our açai juice beverages was a natural progression in our commitment to quality,” says Mark Ozimek, Bossa Nova brand manager. “As the pioneer that brought clarified açai juice to the U.S., we are excited to take this step to further underscore the natural goodness of our beverages to consumers.”

Superfruit? Superhero!

iamadmin — Wed, 01 Dec 2010 07:05:49 +0000

Even if you were judging by beverage sales alone, you might consider the açai berry a “superfruit.” In the middle of a recession, when consumer focus on value has been at its height, demand for premium-priced açai beverages has exploded…

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Foodies know best

iamadmin — Wed, 10 Nov 2010 08:20:10 +0000

“The good folks over at Bossa Nova were so kind as to send me a very generous supply of their Superfruit juices to try. I was very excited because I had never tried their product before and they used several fruits that I was not familiar with.”

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Bossa Nova in a little bite of life

iamadmin — Tue, 09 Nov 2010 08:08:40 +0000

“Recently, I was given the opportunity to sample several varieties of Bossa Nova Superfruit juices. Oh my! I cannot get enough of them, they are so wonderful! Each of the ten flavors…”

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And the survey says?

iamadmin — Mon, 01 Nov 2010 07:20:12 +0000

LOS ANGELES– According to a new consumer survey by Bossa Nova, the Superfruit Company, half of adults rank antioxidants as the top nutrient they are most concerned about adding to their diets…

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Recipe: Bossa Nova’s low sodium groove

iamadmin — Wed, 13 Oct 2010 08:06:33 +0000

“A low sodium education is a life-long project. Even after seven years of constant research, reading and experimentation, I still find myself learning about new products (with no salt!) and discovering…”

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Bossa Nova acerola mango miso vinaigrette

iamadmin — Thu, 16 Sep 2010 08:03:17 +0000

A brightly flavored vinaigrette or marinade great with any salad, meat or vegetable dish.

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Drink & eat… Bossa Nova reviews & recipe!

iamadmin — Fri, 10 Sep 2010 07:59:29 +0000

“Bossa Nova recently sent me some of their juices to review. The concept here is using superfruits, acai, mangosteen, acerola and goji berry. Lightly sweetened with agave…”

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Bossa Nova’s berry awesome ingredient!

iamadmin — Fri, 10 Sep 2010 07:01:34 +0000

Açai, a berry native to the Amazon, has only become a popular ingredient in the United States in the past few years. Before that açai had been consumed in the northern regions of Brazil for hundreds of years…

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